pura utz

Pura Utz is a brand established between Guatemala and Denmark, which was born with the need to design and create accessories and objects in a sustainable way.

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Pura Utz is a brand established between Guatemala and Denmark, which was born with the need to design and create accessories and objects in a sustainable way.



The entire brand process is based on an equal relationship where Pura Utz brings the public, and women the product.



It takes two women, three business days, 24,400 glass beads, lots of knowledge, cultivated talent, and patience to make a single Pura Utz pouch.



The brand is based on complete transparency in both its processes and benefits, and is especially proud of the allocation of its salaries in Guatemala, since the salary is three times higher than that agreed in the country for handicraft work.



In short, Pura Utz is an empowerment project for women who earn their own money and are free to spend and reinvest their earnings in their own lives.