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Phaidon

NIKE: BETTER IS TEMPORARY

NIKE: BETTER IS TEMPORARY

Phaidon commemorates the popular brand's influence with Nike: Better is Temporary, a landmark publication that traces Nike's transformation from upstart rebel to global phenomenon.

Beginning with ‘Breaking2,’ an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability in five thematic chapters.

The book's extraordinary design also nods to its content. The striking cover features overlapping screen-printed layers of Nike's proprietary volt yellow and Hyperpunch pink over an image of world marathon champion Eliud Kipchoge printed in a halftone dot pattern. The spine of the book, visible through the clear dust jacket, features a series of coloured tabs extending from its inner pages and referenced in the book's bonus chapter, ‘Crafting Color’.

Combining 500 colour illustrations with stories, insights, knowledge, passion and history shared by Nike's extraordinary team, Nike: Better is Temporary will serve as a handbook of innovation and inspiration for generations to come.

Hardcover.

English text.

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79,95 €
79,95 €
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Description

Phaidon commemorates the popular brand's influence with Nike: Better is Temporary, a landmark publication that traces Nike's transformation from upstart rebel to global phenomenon.

Beginning with ‘Breaking2,’ an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability in five thematic chapters.

The book's extraordinary design also nods to its content. The striking cover features overlapping screen-printed layers of Nike's proprietary volt yellow and Hyperpunch pink over an image of world marathon champion Eliud Kipchoge printed in a halftone dot pattern. The spine of the book, visible through the clear dust jacket, features a series of coloured tabs extending from its inner pages and referenced in the book's bonus chapter, ‘Crafting Color’.

Combining 500 colour illustrations with stories, insights, knowledge, passion and history shared by Nike's extraordinary team, Nike: Better is Temporary will serve as a handbook of innovation and inspiration for generations to come.

Hardcover.

English text.

Product details

  • Height : 31cm
  • Width : 23cm
  • Pages : 320

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Phaidon

Phaidon fue creada en Viena, en el año 1923 por Bela Horovitz y Ludwig Goldscheider, y debe su nombre a Fedón de Elis, en alemán Phaidon, discípulo de Sócrates y que forma parte de unos de los diálogos de Platón. La editorial comienza con títulos de literatura, filosofía e historia. En los años 30 se expande con fotograbados, creando los primeros libros sobre arte, libros de gran formato y con tapas de alta calidad. Con la llegada de los nazis la compañía se traslada al reino unido donde continúa su expansión, empezando a editar en color, y realizando su título más conocido (La historia del arte) en 1950. Posteriormente va cambiando de dueños, se traslada su sede a Nueva York y posteriormente vuelve a Londres, hasta que en octubre de 2012 es comprada por Leon y Debra Black con la misión de hacer crecer la compañía y colocarla como líder en sus temáticas actuales y fuertes que son arte, fotografía, diseño, arquitectura, moda comida y viajes. Phaidon cuenta con más de 1500 títulos publicados y trabaja con los artistas, chefs, escritores y pensadores más influentes para producir los libros más innovadores.
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